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Seto City, located in Aichi Prefecture in central Japan, is center of pottery production.. One of the Japanese words for pottery, “seto-yaki”, is derived from the town’s name and means “Seto [made] thing”.

Ceramics produced in Seto City are known as Setomono (Seto ware), which has become a generic word for ceramics not only in Japan but also world-wide. Having a history of over 1,000 years and a matching tradition, Seto ware represents Japanese ceramic culture and traditions.

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